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oh, so kinky collection

inspired by her hair journey, Adé wanted to create a beautiful story that embraced the frustration, joy and lessons she experienced with her kinky/coily hair. 

the Oh, So Kinky collection tells the story of a revolution in haircare that celebrates and inspires the kinky haircare experience we deserve, with moisture-rich products that are intentionally formulated to nurture and style kinky hair with ease and confidence.

your story begins here

  • 01 | cleanse

    sometimes we just need to relax and let our hair down. pure bliss provides a gentle yet effective cleanse, delivering a refreshing reset for your hair and scalp that feels like a breath of fresh air.

    shop pure bliss 

  • 02 | replenish

    washday mood: unbothered.
    silk serenity restores your hair with essential nutrients, deep moisture, and slip for silky-smooth detangling that feels like floating on a cloud of silk.

    shop silk serenity 

  • 03 | prime

    hello to a layer of velvety goodness.
    oh, so silky melts away tangles while delivering lightweight nourishment that feels like discovering your favorite song for the first time.

    shop oh, so silky 

  • 04 | seal

    who said the perfect match doesn’t exist?

    match made is specially crafted to balance moisture absorption and retention, made compatible with every porosity. kinda feels like finding your soulmate.

    shop match made 
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fragrance of the season: bonfire à la boujee

our seasonal fragrance profiles invite you into a space of intentional softness where every inhale feels like a moment reclaimed. bonfire à la boujee captures the coziness of autumn nights: sultry, sweet, and delicately warm.

dive deeper

made for the kinky girls.

kinky girl
noun | /ˈkɪŋ.ki ɡɜːrl/

1. a girl or woman with tightly coiled, densely packed hair.

2. a girl or woman who confidently and unapologetically wears her kinky/coily hair with pride, in a world that encourages her to tame, hide, and fix it.

meet ADIINE

shop your moisture-rich routine

free of: fillers, synthetic additives, artificial ingredients, parabens, sulfates, silicones, mineral oils, drying alcohols, phthalates.

full of: genuinely natural ingredients that do the work.

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