oh, so kinky collection

having kinky hair herself, Adé set out to design products that put kinks + coils, first.

introducing the Oh, So Kinky collection—a revolution in haircare that celebrates and inspires the kinky haircare experience you deserve. our moisture-rich products are intentionally formulated to nurture and style your kinky hair with ease and confidence.

  • 01 | cleanse

    sometimes we just need to relax and let our hair down. pure bliss provides a gentle yet effective cleanse, delivering a refreshing reset for your hair and scalp that feels like a breath of fresh air.

    shop pure bliss 

  • 02 | replenish

    washday mood: unbothered.
    silk serenity restores your hair with essential nutrients, deep moisture, and slip for silky-smooth detangling that feels like floating on a cloud of silk.

    shop silk serenity 

  • 03 | prime

    hello to the first layer of velvety goodness.
    oh, so silky melts away tangles— and frustration— while delivering lightweight nourishment that feels like discovering your favorite song for the first time.

    shop oh, so silky 

  • 04 | style

    who said the perfect match doesn’t exist?

    match made is specially crafted to balance moisture absorption and retention, made compatible with every porosity. kinda feels like finding your soulmate.

    shop match made 
1 4

challenging stereotypes and changing the narrative

for too long, kinky hair has been dismissed—labeled as unprofessional, undesirable, difficult to manage, or even a marker of low socioeconomic status. these false narratives, rooted in historical bias and Eurocentric beauty standards, have distorted how we view our own hair.

ADIINE exists to challenge and dismantle these stereotypes, offering an unapologetic perspective from a kinky natural who's had enough. it is not our responsibility to conform to society’s narrative. our goal is to help Black women with kinky hair build a confident, empowered relationship with their hair—one that celebrates its beauty, versatility, and power.

meet ADIINE

shop your moisture-rich routine

free of: fillers, synthetic additives, artificial ingredients, parabens, sulfates, silicones, mineral oils, drying alcohols, phthalates.

full of: genuinely natural ingredients that do the work.

1 4