who said the perfect match doesn’t exist?
match made is specially crafted to balance moisture absorption and retention, made compatible with every porosity. kinda feels like finding your soulmate.
the name
kinky hair is often labeled as difficult and undesirable.
our "match made" moisture-sealing buttercream flips this narrative—offering a product that matches your kinky hair's needs and delivers beautiful styles.
because your kinky hair was never the problem, just finding the right match. now you have.
the deets
MATCH MADE acts as a moisture-locking sealant that mimics your hair’s natural lipid-ceramide barrier, keeping hydration from the first three steps sealed in — improving long-term elasticity and natural luster.
it completes the ritual by slowing moisture loss so hydration stays familiar.
the guide
after applying the oh, so silky hair primer to dampened hair, section your hair then apply the buttercream. rake + smooth to evenly distribute the product and detangle if needed. style hair as desired. do not apply on dry hair. note: a little goes a long way!
the formula tour
HUMECTANTS (aloe vera juice, glycerin, hibiscus extract, marshmallow root, fenugreek extract): a soft, slip-giving hydration system that draws water into the hair and keeps the strands plush, flexible, and primed for sealing.
EMOLLIENTS (shea nilotica butter, murumuru butter, meadowfoam seed oil, macadamia oil, camellia seed oil, abyssinian oil, passionfruit seed oil): a blend of lightweight, highly penetrative oils and butters that mimic your natural sebum, soften the cuticle, and enhance natural luster without heaviness, greasiness, or waxy buildup.
OCCLUSIVES (shea nilotica butter, murumuru butter, meadowfoam seed oil): creates a breathable moisture seal that slows water loss, supporting long-term hydration.
REINFORCEMENTS (horsetail, hibiscus, clove + ginger extracts): strengthening phytonutrients that support elasticity, improve the strand’s moisture-binding capacity, and promote a smoother cuticle.
the ingredients
aloe barbadensis leaf juice, aqua, behentrimonium methosulfate (and) cetearyl alcohol, astrocaryum murumuru seed butter, althaea officinalis root extract (and) trigonella foenum-graecum (fenugreek) seed extract, butyrospermum parkii (sp. V. nilotica*) butter, glycerin, limnanthes alba (meadowfoam) seed oil, macadamia integrifolia seed oil, camellia oleifera seed oil, equesetum arvense (horsetail) extract (and) glycerin (and) aqua, aqua (and) hibiscus sabdariffa flower extract (and) eugenia caryophyllus (clove) bud extract (and) zingiber officinale (ginger) root extract, crambe abyssinica seed oil, passiflora edulis seed oil, benzyl alcohol (and) salicylic acid (and) glycerin (and) sorbic acid**, tocopherol (vitamin e), natural fragrance oil***.
*sp. V. nilotica refers to the Vitellaria paradoxa species of shea butter (Shea Nilotica) but the standard INCI name for all shea butter types is "Butyrospermum Parkii Butter".
**Geogard ECT is a broad spectrum preservative with a unique combination of benzyl alcohol, salicylic acid, glycerin and sorbic acid. It is ECOCERT and COSMOS approved.
*** we use 100% natural, plant-based fragrance oils produced using only pure natural essential oils and extracts, as well as aromatic isolates derived solely from natural, raw botanical ingredients.